How Much Does An Influencer With 500k Followers Make Money?


Instagram is an amazing place where you can be whoever you want and find anything you are looking for. You can find pages for businesses and fun, or you can find pages that are both at the same time.

What we are talking about is influencer marketing. This marketing on Instagram has become really popular and has caught the attention of millions of people using Instagram.

Instagram has more influencers than any other social media apps. This app is great for people who want to find and become influencers.

You can earn a lot of money from marketing, even if your social media page has just 10,000 followers.

First, we will talk about the people who influence others, then we will discuss the most interesting part: how much money they make. Lately, being an influencer has become a popular and thrilling occupation.

Influencer marketing is a popular form of social business. It involves people influencing or posting content on social media, which can be a hobby or a full-time job for some individuals.

Lots of people want to know more about this luxurious and fussy activity and its salary. Most bloggers and influencers have discovered ways to turn their passion into a profession.

Generally, we have four types of influencers according to their followers:

  • Nano-influencers (1K–10K followers)
  • Micro-influencers (10K–100K followers)
  • Macro-influencers (100K–1M followers)
  • Mega-influencers or celebrities (1M+ followers)

Influencers produce content in various fields, like:

  • Travel influencer
  • Lifestyle influencer,
  • Food blogger
  • Beauty blogger
  • Clothing Influencer, and so on.

Factors of influencing monetization of Instagram

Now let’s see how much they earn and how they do that. Instagram doesn’t have payment options, so the influencers have to choose other ways.

Their salary depends upon four general items:

  • The number of their followers
  • The type of activities
  • Their impression or engagement rate
  • The advertising.

For example, Instagram accounts with 500k followers or less than that average 8% engagement.

Most of the money that they earn is from advertising. It is an essential option for this marketing.

And also, the type of advertising is crucial too, for example, if they want to advertise on their stories, or they want to make a post on the main feed.

For the story part, they have two options:

  1. Introducing it by writing or making a video clip.
  2. Sponsored content varies in different kinds, so they have lots of choices.

And as we mentioned above, the deal depends upon the influencers’ followers.

Basically, the number of followers an influencer has is not as important as how engaged their followers are.

If a popular influencer account gets a lot of views and engagement on their posts, they will also get paid more for each sponsored content they post.

They also earn money when they sell things. Additionally, the companies provide their products to them for free.


Typically, influencers rely on sponsored Influencers and make their living through sponsored content.

The income of the influencers

So we understand the influencers’ virtual payment is not constant, but it is foresighted. For example, a Macro-influencers (100K–1M followers) with 500K followers earn $1,000 to $3,000 or $3,000+ per image or post.

So if you were curious about how much does an Influencer with 500k make? You got your answer. This is a considerable number which every one who is interested in this industry can make.

For making and posting videos, a Macro-influencer gets paid $1,000 to $3,000 per video. According to data, if an influencer makes $31 per hour, a beauty specialist will earn double that, with $60 per hour.

Macro-influencers: $3,000 or $3,000+ per post
Micro-influencers: $1,000+ per post

What are the most paid fields of an influencer?

As we said, the influencers get paid based on their areas of expertise.

Generally, the highest earning influencers are involved in areas like animals, business and marketing, beauty, fitness, and sport.

With the Covid-19 outbreak, social media influencers made more money. Why It’s easy because they always work from home. However, the pandemic has also had negative effects on some of the things they do.

People who use Instagram typically spend about 24 hours each week taking care of their accounts. This includes things like making posts, sharing Stories, and talking to their followers.

Now that you understand about influencers and how much they get paid, if you’re interested, there are different ways to make money using your Instagram account.

Some of them are:

  1. Sponsored posts. A brand will offer to pay an influencer to share a sponsored image.
  2. Affiliate marketing – an Instagrammer can promote an affiliate product in their posts.
  3. Using your Instagram account to do your own business – if you are a successful Instagrammer, you can promote your own products and sell them on this platform.

If you are interested in who are the most paid Instagrammers, according to reliable websites, these are 3 of them:

  • Cristiano Ronaldo: $975,000
  • Ariana Grande: $996,000
  • Dwayne Jonson: $882,000

There are lots of other influencers all around the world, and their number is increasing every day.

We don’t know the exact number of the influencers, but overall, there are somehow between 3 and 38 million on the social network. If you are interested in being an influencer, there is lots of information on websites or YouTube to improve yourself.

By watching other successful influencers’ pages or daily posts and stories, you will know the ways that are effective for doing your own business.

If you want to be an influencer on Instagram with reasonable payment, you should have a minimum of 5,000 Instagram followers and 308 sponsored content a year to generate $100,000.

The critical way to make money with low followings rate on Instagram is engagement.

If you have a good impression and interaction with your followers, you can increase your engagement rate and boost new active followers.

There are many ways to grow your business. Here are some examples:

  • Know your customers.
  • Offer excellent customer service.
  • Make or introduce qualified products.
  • Look for new opportunities.
  • Use all the options of social media.
  • Attend networking events.

In summary…

In simpler terms: The world is always changing, so we need to change how we live to keep up.

The traditional ways of making money are no longer sufficient or effective. We need to adapt and learn new methods to achieve success in our business and personal lives.

If you have plans for your future job, you must stay informed and adopt new methods to improve your business and make it more successful. If that happens, your company can be at the same level as other companies and be able to fight for customers or clients.

As you can tell, more and more social businesses are growing every day, so the important thing to stay alive is to keep moving forward. If you have any additional thoughts, please let us know in the comments.

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