Instagram Live Feature: The Advantages Of Instagram Live For Business

Instagram Live broadcast is an important feature that this platform has introduced. We can’t talk about everything it does and how it helps unless we write and release a book about it.

All the users, especially the professionals, have been aware of Instagram’s live feature since it was launched.

And they know very well how Instagram live can help them get more followers and grow their business.

This is a well-liked thing, and everyone is using it according to what they want. Some people use the internet for learning, while others use it to sell things, promote products, and even teach courses or classes online.

After the pandemic, Instagram live has become more popular because it is a great platform with lots of cool things you can do. This tool helps you connect and communicate with your audience in a more personal way, and also helps you gain new followers and supporters.

How to Go live on Instagram?

To go live on Instagram, use these instructions:

  • Go to the story section
  • You see various recording formats on the left side of the camera
  • At the bottom, you see three options: post, story, and live.
  • Choose the live, but before starting your live, check the options on the left. (set a time, add a title, broadcast audience)
  • If it’s the first time you are going live, select the “practice,” and then Instagram will guide you and explain all its features that you can use while going live.
  • Now that you have the complete information, press the button, and Bingo! You are going live.

After that, your followers will receive a notification that says you are on live.

How can you save Instagram live?

After tapping on “End” in the top right corner of the screen, you can select the save option on the top left side. Also, it allows you to share your live story, or share it as a post.

It will be archived on the live archive part too.

What are the benefits of going live on Instagram?

As we already mentioned, going live on Instagram has lots of benefits, and it will help you expand your career as an influencer or business owner.

These are three reasons that explain the advantages of this feature that we point below:

  • Engagement


    According to Instagram’s new method, posts are not shown to followers who are not active or loyal. As a result, your engagement rate will go down.

    By choosing the live option on Instagram, more people will be able to see what you are sharing in real-time. They will get invited and their account will be displayed at the top of the feed section with a little tag saying “Live”. This makes people more aware.

  • Visibility

With increasing the engagement rate, the visibility will increase too. They are directly related to each other. Both of them are important for professional accounts. It is like hitting two birds with one stone.

  • Validity

The reason that people love live content on Instagram is that they don’t know what happens next.

Of course, they have a general idea about the subject, but the primarily unexpected event occurs there.



This will reveal the authenticity of the person, the brand, the influencer, and whoever is hostessing. This platform allows you to directly interact with your audiences and increase their trust in your work, brand, or products.

What are the uses of going live on Instagram?

Instagram Live allows users to broadcast live videos to their Instagram Stories audience. It will be ideal for increasing user experience, communicating with them personally, publishing updates, and creating your business.

Now we point to some use of this feature of Instagram:

  • Holding online classes

With the advent of Covid-19, everyone started to find a platform to provide services for other people during the quarantine.

After using the live feature of Instagram, lots of the classes remain online because it is easy to access. People don’t need to drive or walk a long way to the types. They just set up their phones and wait for the holders.


Courses like: online gym, book reviewing, marketing training, and others are held on Instagram live nowadays.

  • Interviewing others

The TV presenters or other people working in the same field have chosen Instagram live to expand their works and have a more extensive community.

Even influencers can interview the owner of their favorite brand and make their visibility even higher. You can invite three other people to your life and have a pleasant conversation.

  • Interacting with your followers

before going live, ask your followers to make a question in your question box, and then you can answer whatever they asked in living.

And you also can invite your followers one by one to have a direct connection with you on the live section. This shows your modesty and humbleness.

At the end

All of these things are designed to help us do things faster in our lives and jobs. If we use them correctly, they will improve our business and career and assist in growing our marketing efforts.

Instagram is a place where people and businesses can connect and communicate with each other. It offers a fair and versatile platform for everyone to use.

Please rephrase this paragraph in simpler language:

All the features on Instagram help us connect with a bigger community and interact with others. We can meet and become friends with new people.

Successful business owners understand the importance of this feature and are grateful for it. They strive to utilize all the factors and grow their brands.


If you have any additional information about Instagram lives, please leave a comment and share your thoughts with us.

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