What Is Instagram Content Calendar? (Important Tips For Instagram Business Account)

The Instagram content calendar is like a useful calendar that shows you what you plan to post on Instagram in the future.

This text is about some things that are included in a website or app. These things are links and tags of the posts, the time and date they were posted, posts that are similar to yours and other versions of those posts (like pictures or videos on Instagram), and any other important posts.

The content calendar is very important for business accounts on Instagram. It helps plan what to post and when on Instagram and possibly other social media platforms. This can help you save time and make sure your posts are noticed because they constantly appear on people’s social media feeds.

Showing up regularly in your followers’ feed can help you interact with them more. An Instagram content calendar helps avoid errors like sharing the same pictures or replying to comments more than once while working with a team.

If you have a small business with five people or fewer, this feature can be very helpful for you. It makes sure that all of your posts will show up in the feed, so your audience won’t miss any information.

What can you put on your Instagram content calendar?

If you are working with a team, it’s necessary to know each of your group members’ responsibilities, so the content calendar can help you identify what kind of posts you will share — even the time and date of your posts or stories.

The hashtags are vital for each of your posts; you can organize them on your content calendar.

You need to share certain posts on specific days, like Christmas, Easter, and other traditional celebrations or festivals.

How can you create a schedule for your Instagram posts.

It relies on what you do every day. Imagine you want to plan it for every day, week, or year. But you need to know how to prepare your plans ahead of time.

There are no strict rules, but you will learn quickly when you follow your own guidelines.

Here are some useful tips for creating a schedule of content for your Instagram account:

  • The first step, you have to know the purpose of your Instagram account and fix the time you want to dedicate to your business. For example, how often do you want to post?
    Are you going to follow a specific theme? What time is better for you to post something, depending upon your followers’ activities? And if you are working on a team, who is in charge of maintaining posts for your business account?
  • The second step is making an archive—storage your data in Google Drive or other apps for accessing quickly and easily.
    Even if you have to make the posts daily, make sure you have extra seats for other days.
  • The third step is an audit. Having a clear picture of your social media efforts will improve your business and create new opportunities for you.
    Generally, be careful about easy and essential details like themedatetime, and visuals.
  • Some tools for designing an Instagram content calendar: Microsoft Office Excel, Google sheet, and Google calendar.

How to use a content calendar for Instagram?

Your weekly or monthly calendar will help you stock on your plans properly, and it’s a critical overview, so keep them in order.

Make three columns:

  • Day
  • Date
  • Time

You can even use the color-coding key for your content to find a thing so easily. For example,

A red column is the posts already published.


A green column is ready to post.


A purple column is the captions you need for each post.

Now that you have your own and personal content calendar, it’s time to use its benefits. You can schedule your posts to be published automatically.

In that case, you need another tool because you can’t do it directly within Instagram. Tools like Sprout Social, loomly, and planoly.


Creating an Instagram content schedule for business accounts is the best way to enhance your page and engage well with genuine followers.

It tells you what you need to do and gives you a step-by-step guide.

You can look at your past schedules and see what are the things that are working well and what needs improvement. This way, you can make changes to fix any problems and get better over time.

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