Hashtag or (#) has ended up one of the leading and basic tools in social media.
No matter what application you’re in or which stage you’re utilizing, you may confront this # image, or hash stamp, or hash sign, anything you call, in each of them.
So the basic address is, why is it so imperative, and why do we got to utilize it? Hashtags are perfect way”>the most perfect way to categorize keywords investigate.
With each post you’re making, you’re including data with a catchphrase in it.
Utilizing the Hashtag some time recently that catchphrase, to begin with, you made a category, and moment, you made everybody who looked that particular sort finds your post.
But let us clarify in a more nitty gritty way: we need to examine the utilization of hashtags and their benefits on Instagram.
Why are we utilizing hashtags on Instagram?
The reply is fair two words! Engagement Rate.
A post on Instagram with at slightest one or two Instagram hashtags averages 12.5% more engagement than other posts without it.
Did you get the point?
So if you are trying hard to make an excellent post with a great caption, and sometimes you are not satisfied with the engagement rate, this time, try using hashtags and compare the result with the premier posts.
How does Hashtag work?
This # handy feature works by categorizing and organizing the posts that users have shared on Instagram.
No matter they are photos, videos, reels, or even stories. In all of them, you can use the Hashtag and categorize your content.
But beforehand, make sure that your Instagram page is public because it just works that way.
How can we use hashtags?
Hashtags are used to discover content on this platform. The right hashtags, followed by most users, can put you in touch with your target audience, even if they haven’t followed or don’t know you before.
Look at this example; consider that you are a Nano-Influencer, and you want to gain more followers and upper your engagement.
You have just taken a photo of yourself in front of the Eiffel Tower, and you are about to post it.
Stop! And add the Eiffel Tower and Paris hashtags to the caption.
#Eiffeltower #Paris #Eiffel
Use these three hashtags, or more if you want, to organize your posts in a related category. You can use around 30 hashtags in your posts, but the number in the story decreases to 10.
These are 10 top hashtags in 2023:
- #selfie #photooftheday
These are 10 top hashtags of all time:
What is a brand hashtag?
We recommend you use more related hashtags on your posts and stories, so your content can reach more engagement rates.
Also, if you want to have your brand, create a unique hashtag and encourage your customers to use it when they want to make a post or a story of your production.
This action is called the branded Hashtag. This one is unique, and it is just for your brand, and it represents your brand’s personality under your posts or your followers’.
You can follow these hashtags to see if your followers have shared something related to you, or you can find out what their opinion is about your brand.
Don’t forget to add this Hashtag in your bio section on the profile too.
An important point:
Even though we mentioned you could add 30 hashtags under each of your posts, if you want to write 30 of them, it is better to add them in your comment.
Writing 30, more or near that number, hashtags in the caption may show it disordered and a little messy.
Posting them in the first comment is an excellent way. Without any mess in the caption, your post can reach the target audience and be organized.
Three main points that you have to pay attention to:
- Use the hashtags as much as possible. The more, the merrier.
- If you want to use 30 hashtags, just post them in the first comment.
- Use relevant and top hashtags for each category.
Now you fully understand hashtags and how they can be useful.
If you want to get more people who are interested in what you do and grow your business or make your brand more well-known, this small and useful tool called a Hashtag can assist you along the way. So do NOT do it.
How do we use hashtags in the posts?
If you have any brand hashtags, share them in the comment section to check them out.