Now, we will talk about a particular and very detailed aspect of Instagram called Instagram Business Categories.

If you changed your account to business or creator on Instagram, this feature is now available to you.

If you want to make sure your account looks professional, we suggest you add and turn on this useful feature in your bio.

We imagine that you want to make a serious and reliable page on Instagram. The main goal is to show what your business is about and choose the best category for it.

Instagram business Categories will help you increase your engagement rateboost your followers, and be discovered by local, national, or international businesses and marketers.

How can we activate Business Categories on Instagram?



It is so simple, and you can easily activate this feature for your account by following these four steps:

  • Go to “Edit Profile.”
  • Below is the “Public Business Information.”
  • You can find the “Category.”
  • If you find your category, tap on “Done” and update your profile.

In this section, you can pick a particular group that is connected to your business among all the options on Instagram.

There are lots of different types. We have listed all of them here so you can read them. However, it’s better to look for the specific term you want on Instagram.

Some of the categories are as follows on Instagram:

Here we mentioned some of the categories that are on Instagram, based on alphabet order. Read them and tell us which type you are in?

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  • Advertising/Marketing
  • Architectural Designer
  • Art
  • Artist
  • Arts & Entertainment
  • Athlete

  • Baby & Children’s Clothing Store
  • Beauty, Cosmetic & Personal Care
  • Book
  • Business Center
  • Business Service


  • Camera/Photo
  • Clothing (Brand)
  • Clothing Store
  • College & University
  • Commercial & Industrial


  • Doctor
  • Dancer
  • Design & Fashion
  • Dessert Shop
  • Discount Store


  • E-Cigarette Store
  • E-commerce Website
  • Education
  • Engineering Service
  • Entertainment Website


  • Fashion Designer
  • Fashion Model
  • Fast Food Restaurant
  • Financial Service
  • Food Stand


  • Gamer
  • Games/Toys
  • Gaming Video Creator
  • Government Organization
  • Graphic Designer


  • Health/Beauty
  • Heating, Ventilating & Air Conditioning Service
  • Home Improvement
  • Hospital
  • Hotel & Lodging


  • Ice Cream Shop
  • In-Home Service
  • Industrial Company
  • Information Technology Company
  • Insurance Company


  • Japanese Restaurant
  • Jazz & Blues Club
  • Jewelry/Watches
  • Jewelry & Watches Company
  • Journalist


  • Karaoke
  • Kennel
  • Kitchen & Bath Contractor
  • Kitchen/Cooking
  • Korean Restaurant


  • Landmark & Historical Place
  • Lawyer & Law Firm
  • Library
  • Loan Service
  • Local Service


  • Marketing Agency
  • Media/News Company
  • Mental Health Service & Medical Center
  • Movie
  • Musician/Band


  • News & Media Website
  • Newspaper
  • Nonprofit Organization
  • Non-Governmental Organization (NGO)
  • Nursing Agency


  • Office Equipment Store
  • Office Supplies
  • Optician
  • Optometrist
  • Outdoor & Sporting Goods Company


  • Personal Blog
  • Photographer
  • Product/Service
  • Public & Government Service
  • Public Figure


  • Real Estate
  • Real Estate Agent
  • Real Estate Appraiser
  • Restaurant
  • Retail Bank


  • School
  • Science, Technology & Engineering
  • Shopping Mall
  • Smoothie & Juice Bar
  • Sports League


  • Teens & Kids Website
  • Train Station
  • Tutor/Teacher
  • TV Channel
  • TV Show


  • Vacation Home Rental
  • Veterinarian
  • Video Creator
  • Video Game
  • Visual Arts


  • Web Designer
  • Website
  • Wedding Planning Service
  • Women’s Health Clinic
  • Writer
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What are the benefits of using Instagram Business Categories?

Not a single option on Instagram is useless. These features always add lots of abilities to your business or creator account.



Now let’s find out what are the usage of business categories:

  • When you choose a type that matches your business, the customers already know about your work and products at first glance at your bio.
  • As we mentioned before, this categorizing will help others discover their considered pages as quickly as possible. And it is a significant help for being next to related content.
  • Whether your business changed or expanded, make sure you are still under the correct and related category.

Some of the best business categories on Instagram:

Advertising, Marketing, Agriculture, Arts and Entertainment, Boat, Beauty, Cosmetic, Personal Care, Commercial, Industrial, Education, and Finance.

Generally speaking

After Instagram changed its algorithm, you need to focus on the small details on your account and make sure they align if you want to get more people interested in your content.

Being in the right category and having relevant content on Instagram helps people find your page easily.

Rewrite this text in simple words: Please rephrase this text using simpler words:

Instagram Business Category is a tool you need to use to improve your account.

What do you think about this feature. Do you know any other types that we didn’t mention here.


Please write the names in the comments so we can finish this category. If you have done something similar before, please tell us in the comments section.

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